{"id":2551,"date":"2023-02-27T12:24:48","date_gmt":"2023-02-27T12:24:48","guid":{"rendered":"https:\/\/www.bouncevideo.co.uk\/?p=2551"},"modified":"2023-12-06T13:37:10","modified_gmt":"2023-12-06T13:37:10","slug":"7-charity-video-campaigns-ideas","status":"publish","type":"post","link":"https:\/\/www.bouncevideo.co.uk\/7-charity-video-campaigns-ideas\/","title":{"rendered":"7 charity video campaign ideas"},"content":{"rendered":"\n<p><span class=\"has-inline-color has-black-color\">As a charity video production specialist, we spend a lot of time searching for reference videos.&nbsp; We thought we\u2019d share some favourites from our list to inspire anyone looking to create a hit charity video campaign.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">1. <strong>Hard-hitting emotional storytelling<\/strong><\/span><\/h2>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">The film at the top of our list is <a href=\"https:\/\/www.macmillan.org.uk\/\">Macmillan Cancer Support\u2019s<\/a> \u2018Whatever It Takes\u2019 video. The video was released in 2021 during the second Covid lockdown.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Whatever It Takes - Macmillan Cancer Support\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Xk67CbbrszI?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">The award-winning video shows Macmillan staff doing \u2018whatever it takes\u2019 to support people and their families living with cancer.&nbsp; It&#8217;s full of grit, tenderness and humour.  In short, it\u2019s a genius piece of film-making by music video director <a href=\"https:\/\/www.instagram.com\/jonathan.alric\/?hl=en\">Jonathan Alric<\/a>. The soundtrack is the stunning \u2018Spring 1\u2019 remix of Vivaldi\u2019s Four Seasons by <a href=\"https:\/\/www.maxrichtermusic.com\/\">Max Richter<\/a>.&nbsp; The film has been viewed nearly 1 million times on YouTube.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2. <strong>John Lewis style viral tear-jerker<\/strong><\/span><\/h2>\n\n\n\n<p>The \u2018Someone Special\u2019 campaign film from <a href=\"https:\/\/www.dogstrust.org.uk\/\">Dogs Trust<\/a> was also a hit on YouTube racking up 1.2 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Special Someone | Dogs Trust TV Ad (Long Version)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IrJhlVODG3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">The clever and moving story shows an adorable dog who is attached to a knitted man-shaped doll.&nbsp; At the end of the video, the dog\u2019s dreams come true when the doll\u2019s real-life human counterpart turns up to take him home.&nbsp; Without doubt, this video is guaranteed to bring a tear to any dog lover\u2019s eye!&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">3. <strong>Powerful \u2018down the lens\u2019 interviews<\/strong><\/span><\/h2>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">So we couldn\u2019t write a blog about charity videos without mentioning one of our own!  We created this video entitled \u2018We Belong\u2019 for young people\u2019s charity <a href=\"https:\/\/www.justforkidslaw.org\/\">Just for Kids Law<\/a>:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"We Belong (Let us Learn\/Just for Kids Law)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-70ULDIPhhI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">The film intercut powerful \u2018down the lens\u2019 interviews with six young migrants. They were the unintended victims of the government&#8217;s hostile environment policy on immigration. <\/span><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">Some pretty cool things have happened since the video was launched.&nbsp; The film participants set up their own youth-led charity, also called&nbsp;<a href=\"https:\/\/www.webelong.org.uk\/\">We Belong<\/a>.&nbsp; In 2021, they had a major campaign win with a government policy change.&nbsp; And in 2022, charity CEO Chrisann Jarrett, who was also featured in the video, was awarded an MBE for her services to young people.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Anonymous treatment charity video<\/strong><\/h2>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">Many charities who work with vulnerable children and adults may want to protect the identity of those featured in their videos. In the video \u2018Sam\u2019s Story\u2019, Homeless charity <a href=\"https:\/\/www.crisis.org.uk\/\">Crisis<\/a> came up with a creative idea to tell Sam\u2019 story.&nbsp; She was fleeing domestic violence and they used her artwork to illustrate her video.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Autumn Appeal: Sam&#039;s story | Crisis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YRdThOGvkDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">Although the video doesn\u2019t show her face, it does feature Sam\u2019s own voice, so it still feels authentic and relatable<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Clever YouTuber campaign&nbsp;<\/strong><\/h2>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">The charity <a href=\"https:\/\/refuge.org.uk\/\">Refuge <\/a>chose a different treatment in their domestic abuse campaign <a href=\"https:\/\/www.youtube.com\/hashtag\/dontcoveritup\">#dontcoveritup<\/a>.&nbsp; They created a video with make-up artist\/YouTuber <a href=\"https:\/\/www.youtube.com\/user\/panacea81\">Lauren Luke<\/a>. Lauren has over 135 million YouTube views and 500k subscribers.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How to look your best the morning after\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d-XHPHRlWZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">In the powerful and shocking video, Lauren gives viewers tips on how to cover up bruising from domestic abuse. The video went viral with over 2.7 million views, also gaining worldwide media coverage.&nbsp; The campaign claimed to have got \u2018<em>18 million people talking about an issue that no one wanted to talk about<\/em>\u2019.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">6. <strong>High budget drama charity video<\/strong><\/span><\/h2>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">One of the most successful charity video campaigns to date is <a href=\"https:\/\/www.savethechildren.org.uk\/\">Save The Children\u2019s<\/a> \u2018Most Shocking Second a Day\u2019 film. The video has racked up a whopping 74 million views on YouTube.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Most Shocking Second a Day Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RBQ-IoHfimQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">The video features a young girl experiencing the effects of a hypothetical civil war on the streets of London. The film used factual accounts of children in Syria, enabling the British public to relate to a story that was easily ignored.&nbsp; The video marked the third anniversary of the outbreak of the Syrian Civil War. It led to a 93% increase in donations for the charity,<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">7. <strong>Animation&nbsp;<\/strong><\/span><\/h2>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">Our last film is an animated video. Many charities use animation in their campaigns to explain concepts and demonstrate impact.<\/span><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">We really like this concept from the charity <a href=\"https:\/\/www.railwaychildren.org.uk\/\">Railway Children<\/a>:&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Railway Children \u2013 Our vision for 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5PkZ4r80rto?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The film intercuts photos, video footage and stylish infographic animation explaining the charity\u2019s vision to reach 150,000 vulnerable children in 2022.<\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">Thanks for reading! For more video production tips check out <a href=\"https:\/\/www.bouncevideo.co.uk\/blog\/\">our blog<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Bounce Video<\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/ <p>Bounce Video is a <a href=&quot;https:\/\/www.bouncevideo.co.uk\/&quot;>video production<\/a> company that is run by award-winning former BBC Producer, <a href=&quot;https:\/\/www.bouncevideo.co.uk\/about-us\/&quot;>Grace Gibbons<\/a>. We specialise in helping charities and public sector organisations create effective video content.&nbsp; To talk to us about your project, <a href=&quot;https:\/\/www.bouncevideo.co.uk\/&quot;>visit our website<\/a> or <a href=&quot;https:\/\/www.bouncevideo.co.uk\/contact-us\/&quot;>get in touch<\/a>.<\/p> &#8220;>Bounce Video<\/a> <span class=\"has-inline-color has-black-color\">is a video production company that is run by award-winning former BBC Producer, <a href=\"https:\/\/www.bouncevideo.co.uk\/about-us\/\">Grace Gibbons<\/a>. We specialise in helping charities and public sector organisations create effective video content.&nbsp; To talk to us about your project, <a href=\"https:\/\/www.bouncevideo.co.uk\/\">visit our website<\/a> or <a href=\"https:\/\/www.bouncevideo.co.uk\/contact-us\/\">get in touch<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a charity video production specialist, we spend a lot of time searching for reference videos.&nbsp; We thought we\u2019d share some favourites from our list to inspire anyone looking to create a hit charity video campaign. 1. Hard-hitting emotional storytelling The film at the top of our list is Macmillan Cancer Support\u2019s \u2018Whatever It Takes\u2019 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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