If you’re running a conference, you already know how much work goes into planning every detail. From speakers to schedules to venues, it’s a big job. But here’s something that can take your event even further: video content. Video brings your event to life and helps it last long after the doors close.
A conference is also one of the rare times when all your clients, partners, and stakeholders are in the same place. You’ve got their attention, and you’ve got precious diary time. That makes it the perfect opportunity to get them on film. Don’t just think about covering the event itself. Think about the extra value you can create by batch-filming a range of content while everyone is together.
The best part? You don’t have to overcomplicate it. Here are eight simple and powerful types of video you can capture at your next conference.
- Event highlights video
This is the crowd-pleaser and often the first choice for many organisations. An event highlights video captures the best moments of the day in a fast, engaging way. Think smiles, networking, applause, keynote soundbites, and big visuals. It’s a reel that shows the energy of the room. Share it on LinkedIn or your website to keep the buzz going.
See an example here:
2. Client case study
Filming client case studies on location normally means one video in a day with travel and expenses. But at a conference, you can batch film multiple clients in a short time. Imagine capturing six in one day and then packaging them into a mini-series for social media. That’s efficient, cost-effective, and powerful.
Here’s a conference-filmed case study in action:
3. Staff culture video
Maybe you’re hosting a company away day or a weekend retreat. If your whole team is together, it’s the perfect moment to capture them on film for a culture video. This kind of content works twice as hard. It supports recruitment by showing what it’s like to be part of your team, and it promotes your brand by highlighting the people behind it. A staff culture video shines a light on your people, their passion, personality, and energy, and makes your brand feel genuine, warm, and approachable.
See this staff culture video filmed at a company away day:
4. One word video
Why not have a bit of fun with your staff culture video and create a one word video. Ask your team one word to describe working at your company. Make sure you record your interviewee for behind the scenes candid moments, as these videos are all about capturing the thinking, off camera reactions, and funny human moments. If you have an international team, you can play with different languages. It’s all about creating something fun and different that captures the spirit and personality within your organisation.
Watch an example here:
5. News item
Got a big announcement coming up? Maybe a new product, funding news, or partnership? Grab 10 minutes with your CEO and capture it as a news-style video. It feels current and exciting. People love to see what’s fresh and happening right now. These videos are perfect for your bank of content for sharing on LinkedIn after your event.
Check out this news-style example:
6. Project launch video
Are you launching any new programmes or projects soon? Use your conference or away day to get your programme leads on film and batch film some programme videos that you can release over the coming months. It’s about setting the tone, building excitement, and showing what’s next.
Here’s a programme launch video:
Video has the power to capture the spirit of your event and share it far beyond the walls of your conference. From highlights reels to culture clips, each format brings a different perspective. Together, they tell a complete story.
So, if you’re putting on a conference, don’t just think about the stage or the schedule. Think about the stories you can tell with video. They’ll help your event live on, inspire new audiences, and build a stronger connection with your brand.
About the author
Grace Gibbons is a BAFTA-winning former BBC Producer and the founder of Bounce Video, a video production company specialising in creative content for the corporate, research and innovation sectors.
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