Based in Oxford, but filming in London and throughout the UK, Bounce specialises in case study and customer video testimonial films. Our BAFTA-winning creative director, Grace Gibbons, has over 10 years of interview experience and knows how to get authentic and engaging testimonial video content from your clients.
Through a case study video, your clients can talk about how much they value you, and how you’ve helped them achieve their goals. Case study films are personal and engaging, so they build trust much more effectively than written reviews and are as close as you can get to the ’holy grail’ form of marketing: word-of-mouth.
● Chose good talkers – select an interviewee who you think is likely to feel comfortable on camera. If someone is chatty and confident talking on the phone, they usually come across well on film.
● Hide the microphone – it looks more professional if you can’t see a microphone clipped to someone’s shirt. Ask you video provider to conceal it.
● Keep it short – when it comes to online video viewing, less is more – you ‘re likely to lose 50% of your viewers after 60 seconds.
● Wear bright colours – encourage your clients to wear a bit of colour on screen and avoid black and white.
● Film at your client’s offices – that way you can get some visuals of the client at work to illustrate the interview.